What is the EU AI Act and does it apply to UK businesses?
The EU AI Act is an EU regulation, so Brexit does not automatically make every UK business subject to every obligation. Scope depends on factors such as where an AI system is placed on the market, where it is used, and whether a business serves people in the EU. Get tailored legal advice where the consequences matter.
How does Article 50 affect website chatbots?
Article 50 contains transparency obligations for certain AI systems, including situations where people interact directly with AI. The practical lesson for a customer-facing assistant is simple: make the AI nature clear, give people a straightforward route to a human, and avoid making the system appear to be a person.
Prepare without losing trust
- Use a clear disclosure at the point of interaction.
- Provide a visible human handover.
- Explain what the assistant can and cannot do.
- Review generated content before it makes a material commitment.